Promoting your business in the past meant paying significant cash to feature on TV, radio, or in print ads, reaching a limited target audience. However, you can reach your potential customers worldwide through various means these days and at a much lower cost.
The internet is at the heart of this trend, so many businesses rely on content marketing to promote themselves. Content marketing involves creating and sharing helpful online material that doesn’t outrightly promote your brand but stimulates interest in its offerings to create loyal, paying customers. Here are five of the best ways to use content marketing to promote your enterprise.
1. Use different media to captivate customers.
Content marketing takes several forms, including online, mobile, print, video, and digital. As such, you can select from any one of these mediums to effectively deliver your message based on how effective you think it will be in reaching your target audience. Blogs are standard vehicles that many content marketers rely on to provide material to clients, so you can explore this tried and tested medium for starters. Interviews, product reviews, webinars, case studies, infographics, reports, guides, user-generated content, and e-books are other media forms through which you can creatively deliver your content to your customer base. Diversifying your content marketing vehicle expands your marketing efforts’ reach and helps you create a loyal customer base more quickly. Renowned supplement brands such as Leading Edge Health are great examples of companies that leverage different content marketing vehicles to reach clients.
Leading Edge Health is a supplement enterprise that tests, formulates, and sources quality nutraceutical products. Their ExtenZe review provides an in-depth analysis of the popular male enhancement Viagra alternative designed by Biotab Nutraceuticals to improve overall sexual function. It’s designed with all-natural, active ingredients like the Yohimbe extract, l-arginine, zinc, and horny goat weed to combat erectile dysfunction and guarantee harder, bigger, and longer erections. Some of the possible side effects of this drug are dizziness, rapid heartbeats, nausea, cramps, and seizures, although these effects often disappear within the first two weeks. What’s more, this male enhancement pill is made with a gel formulation, allowing its ingredients to break down and become active in your body at a faster rate.
2. Always share content on social media.
Sharing your created content is equally essential to brand promotion because great content that no one will see is pointless. Therefore, it’s crucial to upload your content on various social media platforms for publicity. Thankfully, there are numerous ways to promote your content on social media effectively. For example, if you write a blog post, you can share it on Twitter along with some of its salient points. You can also summarize your post on Facebook or LinkedIn or create an engaging infographic about your piece for Pinterest. This way, you can effectively promote content that will put your brand out there. Leading packaging enterprises such as CoolJarz are good examples of businesses whose social media sharing promotes their brand in the packaging industry.
CoolJarz designs and manufactures various recyclable child-resistant packaging and packaging machinery, besides providing custom branding services. Some of their pre-roll packaging solutions include shrink sleeve machines, pre roll tubes, and custom tubes. These tubes, also called doob tubes or pop-top containers, are durable plastic joint tubes that hold many products, including joints, custom cones, blunts, and vape oil carts. Additionally, they offer large plastic tubes like their 116mm tube to easily package larger cones. Their products are ASTM-certified and comply with state laws and FDA standards. What’s more, CoolJarz uses industry-leading production technology that boosts their product lines’ bio-efficiency, evident by their new EcoLite tube family that has up to 50% less plastic than similar products.
3. Build an email subscriber list.
An email subscriber list is a great idea to consider if you have a loyal following that regularly consumes the content you provide on your website. This subscriber list contains the email addresses and names of people who voluntarily permit you to send them promotional emails and other business-related information. Consequently, building an email subscriber list ensures that your brand is kept in clients’ minds at all times.
Furthermore, your occasional promotional emails can convert people with vague interests in your company into paying customers. Therefore, it isn’t surprising to see many entrepreneurs from industries ranging from fashion to cosmetic dentistry offering their website visitors a chance to join their email subscriber’s list. A cosmetic dentist performs a broad range of dental work to improve your oral health and restore your bright smile. These dentists fix dental implants, porcelain veneers, dental fillings, replace missing teeth, and offer cosmetic treatments like teeth whitening. By reaching out to patients who have had fillings over email, a cosmetic dentist can let that patient know about new services to fill other dental needs they may have.
4. Optimize for SEO.
Content marketing and SEO go hand-in-hand for effective business promotion, so it’s necessary to optimize your content for SEO for effective company promotion. SEO attracts quality traffic to your site so that your visitors can enjoy your content and hopefully become loyal customers down the line. Therefore, a critical aspect of your content marketing strategy should be keyword usage since the relevant keywords can help you rank higher in search engine results pages (SERPs). This strategy works best for retail businesses, so many retailers use it for the best results. For example, if your product is a magnetic eyeliner, you can create fresh and unique content related to targeted keywords like lash, eyelash, magnetic lashes, lash strips, new lashes, falsies, and false lashes. This way, you boost your chances of being found by people interested in purchasing lash strips and other accessories.
5. Offer genuinely great and helpful content.
All successful content marketing strategies depend on genuinely valuable and engaging content that leads to customer acquisition. Therefore, invest in offering great content that readers can benefit from to ensure your content marketing strategy’s success. Taking time to research topics and hiring professional writers are excellent tips for effective content marketing. For example, suppose you’re an alcoholic beverage distributor. In that case, you can upload articles on your site discussing the various types of beers, food pairings with fine wines, and how to enter into the sale of alcoholic beverages to captivate your audience.
Content marketing is an effective way to advertise your company’s offerings in today’s marketplace. The five points above are some insights into how best to leverage content marketing for effective brand promotion.